Concepting• CREATIVE DIRECTION • PRODUCTION • FILE HAND OFF

During my time working with Sally Hansen, I developed numerous in-store displays. Many of my concepts played off the lighting in-store, and how it would function in the real world. This allowed me to create concepts that worked literally outside the box. We often worked with incredibly bare-bone assets - Many times relying on editing stock photos or extremely low-res inspo pics before the product was put into production.